Solution Manager, Marketing Technology & Mobile

June 24, 2022
Media, PA
Job Type


Job Summary: The Solutions Manager for Marketing Technology & Mobile is responsible for identifying and articulating the growth strategy, roadmap, and address opportunities and challenges for new, innovative solutions, taking them from concept/experimentation all the way to commercialization for our mobile channels and marketing technologies. Solutions Management addresses a business opportunity, while working alongside key stakeholders, potential users, the Solutions Lab, and technical experts to refine that concept. The Solution Manager defines a MVP, and provides detailed use cases to the development team, as well as create and execute the go-to-market strategy.

The position must ensure the services evolve; and new features, capabilities or enhancements are implemented to drive the desired value or redefine the value proposition to pivot or end a solution. The service owner is responsible for leading the commercialization of the services and their enhancements and is accountable for the execution of the services and report to the business owners on progress as it relates to the solution’s business and financial performance as well as quality of experience metrics. This includes managing vendor relationships, negotiating externally and internally to bring the most value to Wawa and collaborating with various business stakeholders to execute the service vision.

Principal Duties:

  • Manage the P&L for the solution and support the execution of the services at a store level. Drive the business case and the strategic vision for the services using market analysis, experience lab tests and capability enhancements.
  • Responsible for the solution itself to include delivery, packaging, service and support and how it interacts with other solutions.
  • In-depth knowledge and management of our MarTech stack and how it integrates with our various channels and toolsets
  • Negotiate vendor contracts, service level agreements and performance metrics. Work cross-functionally across internal and external leadership teams to ensure Wawa’s high-quality standards are met and that the 3rd party delivery providers and IT vendor partners consistently achieve service level for the solutions that is required to meet customer and store demands. Resolve off-standard performance.
  • Implement and evaluate experience and solutions lab tests to understand the shift in market trends and analyze associated business cases to build requirements for future enhancements to the digital capabilities for the solution.
  • Responsible for creating and improving design and business requirements by integrating store operations, IT, vendor and facilities process; confirming any new or changing business process that is created or affected by the service or digital build is acceptable.
  • Define the marketing strategy for the solution (including product, price, promotion and advertising) in collaboration with advertising, brand, store operations, and learning and development teams.
  • Maintain budget for new digital experience programs in all phases of implementation.
  • Develop project scope and define the acceptable qualities of the system to ensure customer experience and associate/vendor execution of the product/service are optimized.
  • Resolve issues by determining root cause and remove impediments in regard to commerce, fulfilment and data capability builds to ensure quick speed to market.
  • Provide overall direction and manage a team supporting the services. Monitor and assess individual work in accordance with high standards of excellence. Provide feedback, coaching, support, opportunities for development, complete performance appraisals, take corrective action when appropriate, and participate in hiring decisions.

Basic Qualifications:

  • Bachelor’s Degree in Marketing or Engineering preferred, MBA a plus
  • 10+ years of experience in process, project or product management
  • Demonstrated ability to collaborate and align efforts across organizations
  • Experience managing partnerships preferred
  • Experience with lifecycle and process of Digital Products and Applications
  • Minimum of 5+ years of experience managing medium to large projects.
  • 3+ years working with Agile development teams.
  • Demonstrated success defining and solutions and in depth knowledge of Agile process, principles and product development process.
  • Project management certification preferred (PMP, Prince 2, Agile (Scrum).
  • Proven ability to influence cross-functional teams without formal authority

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [Click Here to Email Your Resumé] or 1-800-444-9292.

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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