Senior Product Marketing Manager

August 5, 2022
Philadelphia, PA
Job Type



The Senior Product Marketing Manager, New Initiatives is responsible for marketing and communication for new products and innovation efforts and focused support for the Growth and Innovation Division. In this role, you will analyze stakeholder/customer insights to provide strategic counsel on key objectives and initiatives inclusive of growth opportunities, brand protection considerations, go-to-market planning, marketing channel strategy, and market opportunity analysis. You will develop plans that both shape and communicate our organization's unique vision and mission and support our future growth and direction. You will use your collaborative style to direct internal and external creative teams.

This role has been designated as primarily remote which means it generally does not require onsite work more than an average of 2-3 times per month and may require additional prescheduled onsite work. We're open to considering candidates in the following states: PA, NJ, DE and MD.

Diversity, Equity, and Inclusion Statement

At NBME , we continue to innovate and improve how we fulfill the evolving needs of the health care community. This commitment starts and ends with the people at NBME. By recruiting and empowering talented individuals from various disciplines and backgrounds, which includes professionals with diverse life experiences, abilities, and perspectives, NBME can take a well-informed, robust approach to advancing medical education and assessment for years to come. We also continue to focus on ensuring that our DEI work is impactful and ingrained in everything we do, including with our staff, workplace culture, products and services, the Philadelphia community and the broader medical education landscape.


  • Develop our brand vision and value proposition to reinforce our position as an industry thought leader.
  • Champion the principles of brand management; inform and align the organization around the brand's direction, strategies and tactics.
  • Provide strategic guidance to ensure alignment of brand tone of voice and message framing.
  • Analyze market, competitor and customer trends to identify actionable insights.
  • Aid division in making informed "go/no-go" decisions.
  • Provide support and counsel, including pricing and profitability analysis, market sizing, competitor analysis and the development of product positioning and go-to-market strategies.
  • Incorporate company and product strategic priorities marketing plans and tactics.
  • Collaborate with internal and external agency resources to create marketing and communications campaigns and collateral.
  • Collaborate with the finance team to generate forecasts and budgets for revenue and customer acquisition.


Skills and Abilities

  • Build strong relationships and effective collaborations with internal teams and stakeholders.
  • Communicate marketing strategies and vision to executive leadership teams and other internal brand stakeholders.
  • Provide marketing counsel along all phases of the innovation process including opportunity analysis and go-to-market strategies.
  • Provide marketing counsel to business development and innovation initiative feasibility plans.
  • Champion the "Voice of the Customer" and work closely with the market research team to drive actionable insights.
  • Effectively communicate brand strategies and goals to ensure value from external creative agencies.
  • Develop and execute marketing plans aligned with our strategic direction.
  • Conduct market and situational analyses and develop annual strategic plans.


  • Minimum of 7-years of experience in marketing; experience in assessment, new product development, innovation or healthcare fields is preferred.
  • Cross functional leadership experience.
  • Ability to maintain a high-level of professionalism while under stress and deadlines.
  • Expert problem-solving skills and the ability to set stakeholder expectations.
  • Demonstrated success in the development of product refresh/new product campaigns.
  • A mix of B2B and B2C experience is preferred.
  • Experience with Marketo and/or Salesforce is a plus.


  • Bachelor's degree with an emphasis in marketing or a combination of equivalent education and experience.

About NBME:

NBME offers a versatile selection of high-quality assessments and educational services for students, professionals, educators, regulators and institutions dedicated to the evolving needs of medical education and health care. To ensure our assessments meet the highest standards of quality, stay relevant and align to the current curriculum in medical schools and training programs, we rely on a wide network of collaborators. These include the volunteers who help develop our exam questions, the committees and panels who represent various groups within the medical education community, external researchers and health profession organizations.

We are committed to meeting the needs of educators and learners globally with assessment products and expert services such as NBME Subject Examinations, Customized Assessment Services, Self-Assessments, the International Foundations of Medicine Program and Item Writing Workshops. Together with the Federation of State Medical Boards, NBME develops and manages the United States Medical Licensing Examination, which measures the ability to apply knowledge and skills that form the basis of safe and effective patient care. Our Competency-based Assessment unit is focused on new methods as well as the optimization of assessment in the workplace and education.

As a result of leadership in ongoing research, innovative measurement practices and the exploration of forward-thinking assessment modalities and improvements, NBME advances assessment science. Our grant and funding opportunities further support this dedication to medical education and assessment science. We help develop the next generation of assessment professionals through our Summer Psychometric Internship Program. Through the Stemmler Fund, Strategic Educators Enhancement Fund and Latin America Grants Program, researchers and educators can continue to improve the assessment of health care professionals around the world.

NBME views diversity, equity and inclusion (DEI) as foundational and enduring to our strategy and vision. We continue to focus on ensuring that our DEI work is impactful and ingrained in everything we do, including with our staff, culture, products and services, the Philadelphia community and the broader medical education landscape. Our commitment manifests in our hiring and staff development, recruitment for committees, grants programs, design and review of our assessments, and involvement in our local and national communities.

Learn more about NBME at

The NBME offers competitive salaries, excellent benefits, and a rewarding work environment. Excellent Benefits include: Healthcare, Dental, Prescription, and Vision plans; 401(k) w/match, Tuition Reimbursement Plan, Commuter Benefit: Public Transit or Parking options. Remote Friendly Workplace.

COVID-19 Considerations:

Being fully vaccinated against COVID-19 will be a condition of employment, subject to potential reasonable accommodations for legitimate medical or religious reasons which prevent such vaccination. Applicants who have received a conditional offer of employment will be requested to provide information about their COVID-19 vaccination status.

NBME is an equal opportunity employer as defined by the EEOC.

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