Product Marketing Manager – SaaS

November 21, 2021
Philadelphia, PA
Job Type


Product Marketing Manager - SaaS
Philadelphia (Remote)
110-120k Base, 10% Bonus + Great Benefits

This fast growth scale-up company is headquartered in Europe and delivers best-in-class and award-winning software. Covering deployment and management solutions including desktop and password management, they are well-positioned for further global growth. To meet demand, they now have an exciting opening for a Product Marketing Manager to drive lead generation activities across North America. This role is based in or near Philadelphia.
As a Product Marketing Manager, you will:  

  • Conduct market research and competitive analysis
  • Size the market opportunity
  • Develop go-to-market plans, incorporating activities related to awareness, customer acquisition and retention,
  • Develop a business case and pricing strategy
  • Drive the launch strategy
  • Gather and analyze product performance, operational metrics, and win/loss analysis
  • Write white papers and speak at industry events
  • Develop collateral and sales tools, including presentations, demos, and competitive write-ups
  • Support direct and partner channel strategies
  • Serve as a key resource to bridge the gap between R&D, marketing and sales
  • Participate in project planning throughout the product life cycle
  • Gather input and resolve product and process issues
  • Effectively communicate market knowledge and ensure that it is reflected in product design

Product Marketing Manager applications are invited from those with the following skills and experience:Degree educated candidates with an intelligent and inquisitive nature

  • 7+ years B2B product marketing experience
  • High volume subscription software
  • Those with experience gained in a fast-growth technology environment (preferred)
  • Experienced users of marketing automation
  • Those with a track record of supporting sales growth
  • Team players who can work remotely and travel occasionally
  • Self-motivated and results-orientated candidates
  • Comprehensive business knowledge
  • Global tam leadership (cross-functional)
  • Negotiating skills

The successful Product Marketing Manager can expect:  

  • A base salary circa 110-120k
  • A 10% performance bonus
  • Remote working
  • Occasional Travel
  • Generous benefits
  • A solid team culture

The Certus Recruitment Group is an established and experienced specialist consultancy providing sales, marketing and IT recruitment services to the business community throughout North America, The UK, Europe and Australia.

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