Product Marketing Manager

CRC Industries
Published
May 11, 2022
Location
Horsham, PA
Job Type

Description

JOB SUMMARY:

The role of the Product Manager is to be subject matter expert for the assigned products/segments. This position is responsible for developing and maintaining product profitability, positioning, placement & promotional activities for assigned product categories. This position will develop and champion new product ideas through the Stage Gate innovation process, including conducting upstream and downstream stakeholder analysis, compelling end-user value proposition and ensuring profitability for CRC and value chain partners. This role will partner closely with the sales team on the development and implementation of various go to market approaches.

EDUCATION/EXPERIENCE:

§ Bachelor's degree in business management, marketing, or related field; MBA preferred

§ 8+ years' experience with demonstrated success in product management, product marketing, category management, and sales support

§ Minimum 5 years’ experience in either the Automotive Aftermarket, Industrial MRO Distribution, Specialty Chemicals or similar experience.

§ Must possess excellent written, inter-personal, communication and strong organizational skills with the ability to lead in a cross functional team environment.

§ Knowledge of Retail, Distribution, Automotive Aftermarket, CPG, and/or Industrial segments required.

§ Excellent presentation, communication, and project management skills.

§ Good time management for working on a variety of projects.

DUTIES & RESPONSIBILITIES:

EDUCATION/EXPERIENCE:

§ Bachelor's degree in business management, marketing, or related field; MBA preferred

§ 8+ years' experience with demonstrated success in product management, product marketing, category management, and sales support

§ Minimum 5 years’ experience in either the Automotive Aftermarket, Industrial MRO Distribution, Specialty Chemicals or similar experience.

§ Must possess excellent written, inter-personal, communication and strong organizational skills with the ability to lead in a cross functional team environment.

§ Knowledge of Retail, Distribution, Automotive Aftermarket, CPG, and/or Industrial segments required.

§ Excellent presentation, communication, and project management skills.

§ Good time management for working on a variety of projects.

DUTIES & RESPONSIBILITIES:

§ Develops and implements multi-year product marketing plan including strategy, actions and tactics in alignment with divisional and corporate vison, strategy and plan.

§ Maintains product line viability by reviewing existing product line mix for appropriate changes in formulation, packaging, or addition/deletion of products; recommends changes.

§ Responsible for voice of customer & competitive product line assessment & analysis through collaboration with business intelligence team.

§ Closely collaborates with Sales team to develop, implement and evaluate channel and product go to market opportunities, approaches and plans.

§ Responsible for product positioning and product line profitability.

§ Promote products through use of point-of-sale materials, sales incentives, premium incentives, net pricing and other forms of promotional activities.

§ Responsible for marketing portion of specification process from initial concept to finished product.

§ Identifies new product opportunities and implements specification for approved projects.

§ Assists with development of all marketing communications materials including electronic, printed and multi-media and assists Marketing Services with advertising campaigns.

§ Provides training and product support for Sales team.

§ Supports Product needs for Americas Group (US, Canada & Mexico).

§ Responsible for innovation and differentiation of products and programs.

§ Conceive, design and execute new product launches.

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