Kforce has a client that is seeking a Product Marketing and Communications Manager in Feasterville Trevose, PA.
The Product Marketing and Communications Manager will drive internal and external go-to-market activities, client/user awareness of products and services, and sustained client/user engagement for our -Manager- and -Employee- digital solutions.
Essential Job Duties and Responsibilities:
- Drive GTM for feature team; work with Product Manager to define target personas, clients, messaging, offerings and direct integrated activities across corporate marketing teams that drive awareness and engagement
- Develop tactical launch plans with best practice approaches to facilitate high quality product releases
- Manage all elements of the launch process including value proposition articulation, development and execution of GTM plans and new product launches including internal organization readiness
- Apply consistent product launch process to all launches, timelines and key deliverables from cross functional partners
- Responsible for the development and distribution of all communication with internal/external stakeholders - including close partnership with crisis management teams, where appropriate
- Creates, manages and distributes internal communications to share relevant information across the organization