Ref ID: 03720-0012004119
Classification: Marketing/Communications Manager
An exciting new position with a leading, Philadelphia based fintech company known for supporting large companies in retail, hospitality, lodging, gaming, sports and entertainment, food service, education, healthcare and financial services.!
•Lead joint partner marketing plan development with the Global Sales Partnership and Marketing teams aligning on tailored market growth strategies and developing programs inclusive of events and tactics with measurable KPIs
•Lead joint co-marketing efforts with primary partners such as Acquirers
•Develop and drive partner lead-gen campaigns, press releases, social posts etc to strengthen relations with key partners (ISOs, Acquirers and ISVs) where appropriate worldwide
•Monitor partner marketing performance with monthly analytics
•Lead implementation of optimization action plan to maximize demand generation in partnership with marketing
•Serve as the digital marketing lead for partner acquisition and working across team for additional expertise when needed
•Communicate and collaborate effectively with business stakeholders through organization, verbal communication, and presentation skills
•Lead program creation including collaboration with digital, e-marketing and commercial marketing managers as well as third party agencies when needed.
•Strong project management, relationship management, and critical thinking skills
•Enhance global educational and commercial web content strategy for partners to ensure maximum impact
•Ensure and monitor global compliance, responsible for monthly newsletter and wider communications to our partner network
•Highly motivated with a demonstrated ability to take initiative to drive content improvements