Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
The Bimbo Bakeries USA Marketing Co-Op program is a dynamic
6-month program that affords students a remarkable opportunity to participate
in fast-paced real world projects designed to further develop strategic project
management, analytical problem solving, and managerial leadership skills.
Mentors will be designated to guide Co-Op collaborations and project work in
each area. Marketing Co-Ops support Bimbo Bakeries in the development and
execution of marketing plans.
Key Job Responsibilities:
- Learn and use internal and syndicated
databases to provide weekly and monthly brand performance reports to
leadership to influence future business decisions.
- Plan and execute offline consumer
promotion efforts, including cross-brand initiatives, external partner
programs, couponing and packaging updates.
- Support Brand Manager in day-to-day
creative agency management and internal legal & management approvals.
- Work closely with agencies and cross- functional partners, including sales and operations, on implementation of marketing programs.
- Perform monthly product scoring with
cross-functional partners to ensure in-market product quality is within
- Develop strategy and rationale for new
brand initiatives, including justification for investment needed (e.g.
- Monitor and report on each programs’
results, making recommendations for future promotions.
- Act as a passionate advocate for the
Brands in every way possible.
Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.