Industry Marketing Specialist —Government & Public Services

July 30, 2022
Philadelphia, PA
Job Type


Industry Marketing Specialist -Government & Public Services (L4)

Location - Flexible - Preferred locations - Atlanta, Boston, Chicago, Dallas, Philadelphia, Washington, DC, Rosslyn, VA

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?

The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.

Attributes you possess:

Entrepreneurial. Strong sense of accountability and ownership, with an ability to manage projects and clearly communicate your results back to stakeholders.

Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.

Self-Starter and Resourceful. Ability to work in a cross-functional role, comfortable with ambiguity and ability to leverage various resources to help inform work.

Service Minded. Ability to manage up and proactively communicate project progress to deadlines.

Work you'll do

The Industry Marketing Specialist will support the Government and Public Services (GPS) industry practice and have responsibility for special projects across our portfolio of business. The Marketing Specialist will work closely with the GPS marketing team to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative content marketing strategies, and report marketing's contributions to GPS leadership. This role will report to a GPS Marketing Manager or Senior Manager. Specific areas of focus include:

  • Content/Thought Leadership marketing: Develop and execute content marketing campaigns to promote Insights published through the Deloitte Center for Government Insights - campaign elements include emails, social media, and internal communications
  • Event Production and Management: Assist in strategy and execution of industry events - in-person, hybrid and virtual - including sponsorship management, project management, event design and set up, invite and registration management
  • Social Media: Creation and implementation of full social media plans for campaigns and build awareness of Deloitte's GPS practice in the market
  • Digital/Website: Coordinate and manage updates for Deloitte's external website to help generate page visits and drive engagement of featured content
  • Project Management and Campaign Activation: Assist in the development, maintenance, and execution of GPS integrated marketing campaigns
  • Writing: Comfort with drafting different types of content including, but not limited to, ad copy, email marketing, web copy, social copy, and marketing collateral
  • Content Development: Assist in the developing and editing content and collateral material and refreshing website content for consistent messaging and clear voice
  • Impact Reporting: Gathers ROI data for use in executive-level reports, focusing on data storytelling, including how the data will inform future campaigns and tactics, and the overall impact of marketing on GPS growth and brand positioning
  • Presentation Skills: Preparing and presenting campaign plans/results to managers and stakeholders
  • Budget Management: Plan and manage marketing budgets for campaigns


  • Experience working within the government professional services market, a plus
  • Marketing & Communications Fundamentals: Experienced understanding of marketing and communications basics to drive business goals
  • Familiarity or experience with content marketing techniques; audience segmentation, SEO, personas
  • Familiarity or experience with marketing tech and innovation to drive and enhance campaign deliverables
  • Creative mindset with passion to and drive to foster innovation in marketing and communications - able to manage creative teams and give strategic direction to advance brand position in the market
  • Strong persuasive skills; able to gain consensus through influence
  • Strong negotiation and problem-solving skills; flexibility and adaptability
  • Detail-oriented with excellent follow-through skills
  • Innovative thinker who brings new ideas to the discussion
  • Strong team player with the ability to work in a matrixed organization with a virtual team
  • Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
  • Proficiency in MS Office Products including Word, Excel and PowerPoint
  • Familiarity with Adobe Creative Suite a plus

Other requirements

  • Bachelor's degree required (Business, Marketing or Communications preferred)
  • 3 - 5 years of post-college marketing and communications career experience
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

The team

Deloitte's Marketing and Communications team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.




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