Global Product Marketing Manager

ITW-Brooks Instrument
August 25, 2021
Hatfield, PA
Job Type


Job Description

Basic Function

To enhance Brooks' market participation, sales and profitability for the Vacuum & Pressure products by managing the basic marketing mix (Product, price, promotion and distribution).

Essential Duties and Responsibilities

  • Monitor and assess customer's expectations for products and services.
  • Identify and understand emerging applications for Brooks' products.
  • Translate customers’ needs into specifications for Brooks’ products and services.
  • Manage projects.  Work closely with engineering, operations and quality to bring to market products and services that meet customer's requirements.
  • Monitor the competitive environment to identify threats and opportunities.
  • Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
  • Perform profit analysis for current and proposed products.
  • Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
  • Work with Marcom to implement promotions in support of the product strategies.
  • Develop sales support and training materials to enhance effectiveness of all selling activities.
  • Travel to understand customers needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance.
  • Regular attendance.
  • Ability to work with others in a team environment and influence actions without formal authority.
  • Other duties as assigned.

Company Description

Brooks Instrument, a global manufacturer of flow and pressure measurement and control products for critical applications, and a division of ITW (A Fortune 200 Company) is seeking candidates for a Global Product Marketing Manager. Brooks maintains manufacturing, sales, and service center facilities around the world, and our products are used in laboratory and process applications in end markets such as: life sciences, petro-chemicals, semiconductor, analytical instrumentation, nuclear, and solar cells.

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