Digital Advertising Coordinator

Mishimoto Automotive
June 17, 2022
New Castle, DE
Job Type


About Mishimoto:

Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it's under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in New Castle, Delaware, with four subsidiary locations worldwide.


Benefits & Perks

Our employees love our workplace because:

  • It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
  • We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
  • We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
  • Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
  • The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
  • The Bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
  • Dog Days! Bring your dog to work!

Job Summary:

Mishimoto is the world leader in aftermarket performance cooling products. Our Digital Marketing team is key in promoting our Push The Limits lifestyle brand. The Digital Advertising Coordinator helps us keep a strong digital footprint by composing and implementing digital advertising campaigns for Mishimoto and maintaining our consistent paid presence on social media and online marketplaces.

Our Digital Advertising Coordinator understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You’ll take the digital marketing tools of the trade, apply them to our potential consumer base, and deliver campaigns that both increase brand awareness and drive prospects to conversions.

Essential Duties and Responsibilities:


  • Exhibit professional and courteous demeanor, accuracy, and follow-through.
  • Provide reports derived from workload throughout each month.
  • Maintain a working knowledge of the Mishimoto product line.

Digital Advertising – You’ll cater our content to specific customer audiences by:

  • Creating paid social media and marketplace advertising campaigns to facilitate corporate needs such as advertising new and existing products, contests, Mishimoto career opportunities ,and special programs.
  • Working with a strategic digital marketing team to ensure brand consistency and accuracy in campaigns, while developing an understanding of our paid strategies per channel.
  • Implementing and monitoring Google display and video campaigns globally.
  • Creating audience segments, and utilizing A/B testing, purchase history, geographic location, and other customer attributes and behaviors to drive performance.
  • Performing daily account management anmonitoringor KPIs of all advertising accounts and platforms.
  • Providing recommendations for campaign structuring and targeting in accordance with company goals and marketing budgets.
  • The proof is in the numbers. You will create weekly and monthly campaign reporting for all major metrics, goal tracking, and other initiatives.

Marketing Support – You’ll be a team player and help the marketing team succeed by:

  • Being an all-around good guy or gal and giving the marketing team additional support as needed.

Your Creds:

  • Bachelor’s degree in Marketing, Advertising, Communications or related discipline.
  • 2+ years of professional experience with Google Analytics
  • Well-polished written and verbal communication skills
  • Demonstrated problem-solving and analytical skills
  • Excellent communication, interpersonal, and listening skills
  • Ability to work outside of normal business hours as needed
  • Computer literate with a basic understanding of web technologies (FTP, browsers).
  • Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.

Extra Credit:

  • Google analytics experience
  • E-commerce advertising experience
  • Automotive enthusiasm and/or automotive industry experience

Incumbents must also demonstrate:

  • Exhibits great organizational skills and attention to detail
  • Ability to work in a fast-paced environment
  • Ability to multitask
  • Ability to exhibit objectivity and openness to others’ views;
  • Ability to give and receive constructive feedback to others;
  • Ability to maintain positive, effective work relationships with others.
  • Ability to work outside of normal business hours as needed

Physical Demands & Working Conditions:

Normal Office Environment.

While performing the duties of this job, the employee is regularly required to:

  • Sit for extended periods of time without being able to leave the work area
  • Must occasionally lift and/or move up to 25 pounds.
  • Must occasionally work on weekends and/or holidays as needed to accommodate digital advertising needs.
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