VP Mass Affluent Portfolio Marketing

Published
January 9, 2021
Location
Wilmington, DE
Job Type

Description

Responsibilities:

This role will be responsible for designing and executing a comprehensive portfolio communications marketing plan, leveraging the company owned channels to drive customer’s spend-based and lend-based engagement.  This person will own and manage the Freedom marketing communications calendar, manage prioritization, partner with internal and external agencies on creative development and work directly with marketing execution teams to facilitate development and execution of marketing campaigns, including targeting, personalization and performance monitoring. This person will also support other communications targeted to Freedom customers by other cross-functional teams.

Qualifications:

  • 7+ years of marketing experience
  • BA/BS degree or equivalent experience required
  • Strong project management skills including the ability to prioritize and manage multiple priorities

Ideal candidates would be able to do the following:

  • Be results-oriented with strong problem-solving skills
  • Possess strong relationship skills and ability to lead through strong collaboration
  • Demonstrate they are customer-obsessed by leading with the voice of the customer
  • Have a proven ability to promote a strong control environment, adhere to risk/control, procedure and process expectations, while appropriately delivering what’s best for the customer
  • Be able to succeed in a fast paced, fluid environment with tight deadlines
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