Leads the organization’s marketing function, including both strategic and tactical marketing initiatives. Establishes organizational marketing plans to attain sales and profitability goals and evaluates the effectiveness of marketing programs and initiatives; works closely with product management. Responsibilities include corporate advertising, public relations, online marketing, collateral materials, trade shows, event planning, marketing communications, and marketing research
Creates and implements marketing strategies/plans in support of:
Company strategy, which includes inorganic growth & partnerships.
Product management targeted markets share/profit gain.
Sales objectives (position, promotion and pricing).
Leads and initiates market research to understand:
Obtain/Disseminate customer needs and competitive behavior across all markets and product line.
Identify, recommend, and cultivate new market growth opportunities.
Monitor/Communicate portfolio mix based on product level bookings/revenue/EBITDA.
Designs marketing, promotion, product content and public relations campaigns.
Lead annual long-range strategic planning process.
Product Lead Executive (PLE) Partnership
Assure congruence/partnership with PLE and corporate strategies to deliver roadmaps and go to market strategies at the product line level.
Determine product gap, market shift, channel opportunity.
Key partners for product channel expansion.
Provides functional direction to marketing team:
Responsible for corporate branding and messaging and supporting materials.
Responsible for digital marketing activity and results.
Coaching, leadership and assistance with marketing associates.
Business Development partnership:
Develop and implement prospective client contact management initiatives.
Responsible for event participation and planning; including trade shows, conferences, symposiums, speaking engagements, etc. to support corporate initiatives, identifying objectives and measuring return on investment.
Responsible for overall creative design, writing, and production delivery, fulfilment, and budget deliverables.
Responsible for communications syntax: presentation style, brand voice, etc.
Selects and manages vendors to ensure quality/effectivity of delivery of services.
The key leadership role of Vice President, Marketing and Digital Strategy will lead our global marketing function into a new and exciting era, as such this role will require a combination of the following:
Bachelor’s degree in business or marketing; Master’s preferred
10+ years of product and services marketing experience, preferably in software or healthcare related field, including 3-5 years of prior supervisory experience
Excellent written and verbal communication skills, including strong messaging ability across a variety of audiences
Excellent people and leadership skills to interact with senior management, colleagues, cross-functional teams, and third parties with ability to influence without formal authority
Ability to manage multiple tasks and successfully execute projects including vendor management
Ability to travel 25%