Sr. Manager, Strategic Vendor Partnerships, Advertising

July 29, 2022
Philadelphia, PA
Job Type


Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out
Job Summary Effectv, a division of Comcast Advertising, is hiring a Senior Manager of Strategic Partnerships. In this position, you will work cross-functionally to identify, develop, and execute partnership deals that support Effectv’s growth strategy and further the value of Effectv’s portfolio of advertising solutions. Additionally, you will manage cross-functional efforts to ensure vendor compliance with Comcasts privacy, legal, and business protocols.
Job Description
A successful candidate will have excellent communication and problem-solving skills, talent for managing executive and day-to-day partner relationships, the ability to think strategically while remaining detail oriented, negotiating and closing deals, and will bring simplicity and clarity to complex processes.

This candidate will have experience in media, data and technology with a strong understanding of the advertising ecosystem and ongoing digital transformation.

Core Responsibilities
Deal execution management: cross department coordination, agreement process stewardship and commercial terms negotiation
Business owner support : maintains close contact with business owners and their measures of satisfaction with partners' delivery of terms. Keeps oversight of Effectv’s partnership renewal calendar and proactively teams with business owners to assess need for and terms of partnership renewal
Partnership management : proactively fosters relationships with existing and prospective partners. Conducts quarterly business reviews. Manages agreement amendments, renewals and re-negotiations when needed. Ensures sufficient SOW, Work Orders and annual TPSA re-enrollment
Partnership sourcing: Maintains a finger on the pulse of players in the ad tech and data industry, develops evaluation criteria in concert with business owners, leads discovery, prioritizes prospects, and manages RFI and RFP completion
Business case development: evaluates the economics and builds business models in collaboration with Finance for prospective products and/or services
Leadership updates : Provides the VP of Strategic Planning, the Effectv Executive Leadership Team, and Comcast Advertising executive leadership with routine updates on current and expiring partnerships, pipeline deals, and broader developments in partnership strategy
Partnership portfolio optimization: Evaluates Effectv’s current portfolio of partnerships to identify opportunities to streamline vendors and/or achieve greater return on investment by leveraging relationships with FreeWheel and/or Comcast Advertising
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.

Job Requirements
Experience in a business development or partner management role in the advertising and/or advertising technology space
Experience structuring and negotiating complex media, data and/or technology agreements and managing partners
Expert understanding of the overall advertising ecosystem, especially players within the data and ad tech space
Demonstrated relationship building and collaboration with product and engineering, insights & analytics, sales and marketing, finance and legal teams
Ability to drive strategy and optimize partnership portfolio through organizational alignment and financial resource allocation
Excellent interpersonal, verbal and written communication skills with an ability to influence behavior; high emotional IQ
Exceptional analytical and problem-solving skills
Strong self-starter and independently motivated
Eager to drive positive change, business results, and excellent customer experience across Effectv in partnership with FreeWheel and Comcast Advertising

Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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