Product Marketing Specialist, Market & Wealth Services

The Bank of New York Mellon
September 24, 2022
Wilmington, DE
Job Type


Who we are

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of June 30, 2022, BNY Mellon had $43.0 trillion in assets under custody and/or administration, and $1.9 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on Follow us on Twitter @BNYMellon or visit our newsroom at for the latest company news.

BNY Mellon Marketing & Communications

It's an exciting time to join the BNY Mellon Marketing & Communications team. Our team is focused on delivering brand recognition, growth, increased client loyalty and employee engagement. We are a world-class, integrated marketing and communications organization, aligned around the needs our clients and the industry.

Role description and opportunities

You will be responsible for completing projects and campaign tasks in support of the key strategic initiatives of the business. The individual in this role will have an amazing opportunity to have hands-on learning opportunities and continue to grow your career while working with marketing leadership and key business partners to create compelling and successful tactics to introduce new product and technology solutions and enhancements to the marketplace and our clients.

Responsibilities include supporting product and technology launch campaigns, priority product/technology adoption and utilization marketing activity, developing go-to-market positioning and messaging, upholding the brand in all activity, supporting advertising strategies, crafting social media, developing digital assets, and writing award submissions and thought leadership.

Key responsibilities include the following:

* Implement integrated marketing and communications campaigns in support of key initiatives and business targets. Also support brand awareness and client relationship-building or prospecting
* Execute advertising campaigns in accordance with strategic objectives. Take the lead on the full project lifecycle from development to delivery, tracks marketing content using measurable performance indicators from primary business lines.
* Skilled multi-tasker who handles pressure well and has the ability to work with a wide range of people on multiple projects simultaneously through excellent team management
* Energetic innovator with diverse skill sets, sound judgement and strong points of view who can take initiative to put creative ideas into motion. Introduce increasingly forward-thinking content, selling new ideas and storytelling concepts that will drive the business to new creative heights
* Actively seek input from the business to make timely and well-informed decisions, shaping insights and thought leadership into winning strategies. Promote a sense of urgency that establishes individual accountability
* Focal point for individual business lines. Establish collaborative relationships with internal and external clients to align thinking on strategic objectives, acting as a creative agency for the business, and fostering an environment of trust. Help clients weigh options, evaluate trade-offs and make critical decisions, exceeding expectations in business management and insight
* Position the business as an industry leader in relevant marketing segments by managing collaboration between product and sales, as well as other cross-divisional teams, in support of business plans and corporate goals

A successful candidate should ideally have these qualifications

* 5-7+ years of professional experience in marketing and communications
* Experience working with financial services, or other large corporate, including a track record of developing campaigns that have achieved their goals
* Excellent communications and decision-making skills, as well as proven success managing multiple internal and external stakeholders
* Possess grace under pressure, deliver high-quality work under sometimes challenging deadlines and excel at driving projects forward.
* Self-starter with a desire to expand our communications efforts across the business
* Experience in partnering across large, highly collaborative internal teams
* Strong writing and editing skills are a must

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

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