Product Marketing Manager

ITW-Brooks Instrument
January 9, 2021
Hatfield, PA
Job Type


Job Description

Basic Function

Enhance Brooks' global sales and profitability for the variable area business units by actively managing the marketing mix (price, product, promotion, place). This role requires exceptional organizational skills, the ability to multi-task, a high sense of urgency, and a positive can-do attitude. The Variable Area Product Marketing Manager reports directly to the Variable Area Business Unit Manager.

Essential Duties and Responsibilities

  • Actively manage all aspects of product pricing, lead times, Marketing collateral, and special requests to grow revenues and increase profitability.
  • Coordinate timely and accurate responses to customer inquiries.
  • Develop Sales support and training materials to enhance the effectiveness of selling activities across all channels.
  • Translate customer’s needs into specifications for Brooks products and services
  • Manage the overall product life cycle for the Variable Area Business Unit product portfolio and drive product development or obsolescence activities as appropriate.
  • Work with Marketing Communications to implement product promotions in support of strategic objectives.
  • Work with Sales and with customers directly to understand their needs, support major account activity, and maintain product awareness.
  • Manage projects. Lead initiatives across Brooks’ functional groups to ensure that customers’ needs are met and business unit goals are achieved.
  • Act as the subject matter expert for the Variable Area products and associated markets. Develop short term goals and long-term strategies to exceed business unit sales and profitability goals.

Company Description

Brooks Instrument, a global manufacturer of flow and pressure measurement and control products for critical applications, and a division of ITW (A Fortune 200 Company) is seeking candidates for a Product Marketing Manager. Brooks maintains manufacturing, sales, and service center facilities around the world, and our products are used in laboratory and process applications in end markets such as: life sciences, petro-chemicals, semiconductor, analytical instrumentation, nuclear, and solar cells.

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