Paid Media Specialist – Remote Nationwide

UnitedHealth Group
April 11, 2021
Atlanta, GA
Job Type


The Paid Media Specialist will plan, execute, manage and optimize Search Engine Marketing (SEM) and Display Advertising initiatives that drive web leads and engagement, exemplify digital best practices and innovation, and promote Optum in the marketplace.

The Paid Media Specialist will work closely with a cross-functional team comprised of Program Management, Analytics, Social Media, SEO and Digital Campaign Management to execute best-in-class campaigns designed to align with our marketing partners’ business objectives and optimize the user-experience.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Strategically plan, develop and proactively manage and optimize Paid Search, and Display Advertising campaigns that are designed to align to our partners’ business objectives and target audience needs
  • Make budgetary recommendations to marketing partners to help them plan their paid media spend
  • Enable best-in-class landing page experiences to ensure campaign traffic has a seamless and engaging user experience that ultimately improves satisfaction, task completion, and conversion
  • Works directly with Digital Strategy Team to execute marketing automation strategy
  • Interpret insights gleaned from campaigns and share with the team and marketing partners
  • Align to team priorities, and embody in every day interactions the Digital Marketing Organization (DMO) team’s high quality, timeliness, impactful communication and innovation standards
  • Understand how digital fits within and impacts larger marketing mix to ensure synergy among target audiences

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree in Marketing or a related field
  • 3+ years of digital marketing experience
  • (2+ years) in Display Advertising (from media planning to execution and ad trafficking), Pay per Click (PPC) Advertising, and Search Engine Optimization (SEO)
  • Knowledge of and/or experience with Adobe Audience Manager or similar data management platform

Soft Skills:

  • Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
  • Proven ability to build consensus and work effectively within a cross-departmental team
  • Must have excellent analytical, critical thinking, organizational and documentation skills
  • Ability to be flexible and work with ambiguity
  • Ability to quickly assess a situation and offer solutions/recommendations
  • Must be self-sufficient and have excellent English oral and written communications skills
  • Must be able to continuously monitor industry trends, technologies, and standards and be able to research, recommend, and apply new technologies as they emerge

UnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status.  We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.

You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Colorado Residents Only: The salary range for Colorado residents is $53,300 to $95,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary,  UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Media, Paid Media, Marketing, Paid Search, Display Advertising, Work from Home, WFH, Telecommute, Remote, #RPO, work at home, WAH, hiring immediately

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