Marketing Manager II

Published
November 23, 2021
Location
Wayne, PA
Job Type

Description

Overview:

Responsible for all marketing activities for a major market segment or multiple businesses. Oversee the conceptualization, development, execution and evaluation of highly visible and critical marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the bank’s brand identity.

Primary Responsibilities:

  • Identify business unit marketing and/or communication campaign needs based upon business
  • objectives. Establish marketing objectives and strategies."
  • Develop marketing/communication campaign theme and message.
  • Manage all aspects of the development and execution of each marketing and/or communication campaign
  • project from conceptualization through execution and implementation."
  • Evaluate campaign for effectiveness in meeting business objectives. Analyze results of marketing
  • campaigns and develop recommendations based upon campaign results."
  • Lead the development and management of marketing campaign budgets. Manage marketing project teams, ensuring marketing and communication programs adhere to
  • schedule and meet business objectives.
  • Maintain an awareness of new trends and developments in marketing and company products and services. Act as partners in regional / corporate level initiatives to support service excellence, employee commitment, strategy planning and operational efficiency.
  • Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.  Identify risk-related issues needing escalation to management.
  • Promote an environment that supports diversity and reflects the M&T Bank brand.
  • Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
  • Complete other related duties as assigned

Supervisory/ Managerial Responsibilities:

May Supervise Staff

Education and Experience Required:

Bachelor's and 5 years’ experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.

Location

Radnor, Pennsylvania, United States of America

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