Marketing Manager II

November 23, 2021
Wayne, PA
Job Type



Responsible for all marketing activities for a major market segment or multiple businesses. Oversee the conceptualization, development, execution and evaluation of highly visible and critical marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the bank’s brand identity.

Primary Responsibilities:

  • Identify business unit marketing and/or communication campaign needs based upon business
  • objectives. Establish marketing objectives and strategies."
  • Develop marketing/communication campaign theme and message.
  • Manage all aspects of the development and execution of each marketing and/or communication campaign
  • project from conceptualization through execution and implementation."
  • Evaluate campaign for effectiveness in meeting business objectives. Analyze results of marketing
  • campaigns and develop recommendations based upon campaign results."
  • Lead the development and management of marketing campaign budgets. Manage marketing project teams, ensuring marketing and communication programs adhere to
  • schedule and meet business objectives.
  • Maintain an awareness of new trends and developments in marketing and company products and services. Act as partners in regional / corporate level initiatives to support service excellence, employee commitment, strategy planning and operational efficiency.
  • Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.  Identify risk-related issues needing escalation to management.
  • Promote an environment that supports diversity and reflects the M&T Bank brand.
  • Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
  • Complete other related duties as assigned

Supervisory/ Managerial Responsibilities:

May Supervise Staff

Education and Experience Required:

Bachelor's and 5 years’ experience managing marketing campaigns in a client or agency environment or equivalent combination of education and experience.


Radnor, Pennsylvania, United States of America

Drop files here browse files ...

Related Jobs

Sr. Software Engineer   Philadelphia, PA new
December 4, 2021
December 4, 2021
December 4, 2021
Security Guard Full Time Day Shift   Collegeville, PA new
December 4, 2021
December 4, 2021