Marketing Co-Op

Bimbo Bakeries USA
Published
September 10, 2020
Location
Horsham, PA
Job Type

Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

The Bimbo Bakeries USA Marketing Internship program affords
students a remarkable opportunity to participate in fast-paced real world
projects designed to further develop strategic project management, analytical
problem solving, and managerial leadership skills. Additionally,
they will have the opportunity to gain exposure and insights working with BBU’s
Advertising, Social, Media, and Packaging agencies.  Mentors will be
designated to guide Co-Op collaborations and project work in each area.
Marketing Interns support Bimbo Bakeries in the development and execution of
marketing plans.

Key Job Responsibilities:

  • Support Brand Manager in
    day-to-day, cross functional meetings and communication with Sales, Operations
    and outside agencies about marketing programs.
  • Support Brand Manager in
    Key 2019/2020 Product Initiatives.
  • Work closely with Brand
    Team to align messaging and creative with the strategic brand positioning.
  • Participate and help
    coordinate the implementation of online consumer promotion efforts, including
    monthly Social
  • Media Calendars, Website and e¬ mail consumer communications.
  • Monitor and report on
    program results, making recommendations for future promotions.
  • Develop/train on
    Analytical Tools (Margin Minder, IRI and Incite) to facilitate report outs.
  • Coupon development and
    tracking.
  • Competitive tracking for
    traditional media & reporting out to Team.
  • Compiling weekly
    Consumer feedback by bakery.
  • Participate in Weekly
    Friday Scoring Sessions.
  • Support Brand Manager on
    miscellaneous projects including presentation preparation, coordination of
    sampling, premiums, trade shows, etc.
  • Act as a passionate
    advocate for the Brand in every way possible.

Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 32 countries. Bimbo Bakeries USA (“BBUSA”) includes BBUSA and its subsidiaries and affiliated entities, including, but not limited to, Wholesome Harvest Baking, East Balt, and Acelerada. BBUSA employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.

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