Global Product Marketing Manager, Mass Flow Controllers

ITW-Brooks Instrument
January 8, 2021
Hatfield, PA
Job Type


Job Description

Basic Function

Grow Brooks Instrument’s market position, sales and profitability for the GF Series Mass Flow Controller Product Line by managing the basic marketing mix (Product, price, promotion and distribution).

Essential Duties and Responsibilities

  • Monitor and assess customer's expectations for products and services.
  • Identify and understand emerging applications for Brooks' MFC products.
  • Translate customers’ needs into specifications for Brooks’ MFC products and services.
  • Manage projects.  Work closely with engineering, operations and quality to bring to market products and services that meet customers’ requirements.
  • Monitor the competitive environment to identify threats and opportunities.
  • Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
  • Perform profit analysis for current and proposed products.
  • Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
  • Work with Marcom to implement promotions in support of the product strategies.
  • Develop sales support and training materials to enhance effectiveness of all selling activities.
  • Travel both domestic and international (as required) to understand customers’ needs, support major account activity, promote product awareness, provide training, support trade shows and assure factory performance.
  • Regular attendance.
  • Ability to work with others in a team environment and influence actions without formal authority.
  • Other duties as assigned

Company Description

Brooks Instrument, a global manufacturer of flow and pressure measurement and control products for critical applications, and a division of ITW (A Fortune 200 Company) is seeking candidates for a Global Product Marketing Manager, Mass Flow Controllers. Brooks maintains manufacturing, sales, and service center facilities around the world, and our products are used in laboratory and process applications in end markets such as: life sciences, petro-chemicals, semiconductor, analytical instrumentation, nuclear, and solar cells.

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