Director, Programmatic Advertising

Robert Half
Published
February 13, 2021
Location
MIDDLE CITY WEST, PA
Job Type

Description

Ref ID: 03720-0011675707

Classification: Digital Marketing Manager

Compensation: DOE

TCG is partnering with a reputable company in the tech industry that is urgently looking to hire a Director of Programmatic Advertising!

Responsibilities include, but are not limited to:

• Oversee and manage programmatic delivery team

• Assist in the creation and adjustment of internal DSP product

• Collaborate with presales team to develop programmatic strategies for client campaigns through the use of internal and external data sets

• Provide forecasting for all potential programmatic clients and new programs

• Provide weekly analysis and financial forecast of global department revenue

• Drive innovation in team processes and technical partnerships

• Reconcile all monthly finances for programmatic department

• Work with internal customer growth team to advance reporting metrics used across programmatic team

• Foster and maintain relationships with external vendors for targeting and campaign management needs

• Test and review new product features with internal development team

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