Digital Specialist

Published
April 30, 2021
Location
Mount Laurel Township, NJ
Job Type

Description

Adecco Search is actively recruiting a Digital Specialist in New Jersey.  Our client, a full service contract/private label manufacturer with more than 40 years of experience develops, blends and packages nutritional  products. The Digital Marketing Specialist will be responsible for implementing, optimizing, and reporting on digital marketing activities for their  key product lines and program solutions.  Areas include, but are not limited to, search engine optimization, search engine marketing, pay-per-click (PPC), data visualization, analytics, lead generation and general web development.  This position will report to the Vice President of Marketing. The Digital Specialist will offer a generous base salary, bonus, benefits and a 401K.
 
Responsibilities and Duties of the Digital Specialist:

  • Plan, manage, and execute PPC campaigns from start to finish
  • Assist with lead generation and conversion strategies
  • Propose new Internet marketing strategies and methodologies
  • Set up search engine advertising and analytics accounts with particular focus on Google AdWords and Tag Manager
  • Create, monitor and manage campaigns based on keyword search including management summaries
  • Remain current on the best practices in the search marketing / social media landscape
  • Develop advertising budgets and manage activity to them
  • Execute A/B and other website effectiveness tests, collect and analyze data and identify trends and insights to maximize ROI in paid search campaigns
  • Create marketing effectiveness reports and dashboards based on the analytics and other data collected to help management understand campaign effectiveness
  • Develop web pages, site content and specific landing pages for marketing campaigns
  • Configure and update e-commerce sites including products, ERP integration and layout
  • Conduct competitive and industry research to gain insight into other marketing approaches
  • Assist with other Marketing initiatives as needed
  • Develop a channel strategy to meet customer acquisition goals
  •  
    Qualifications and requirements for the Digital Specialist:

  • Ability to manage to a specific ad spending budget and address variances
  • Minimum of 2 to 3 years of current experience in PPC, AdWords, and SEO
  • Expert knowledge in Google Tag Manager
  • Advanced knowledge in Google Analytics and/or website analytics tools
  • 1-3 years implementing digital marketing initiatives in a corporate marketing or advertising agency environment
  • Possess excellent analytical and problem solving skills
  • Solid understanding of performance marketing, conversion, online customer acquisition and nurture or drip campaigns to develop qualified leads
  • Working knowledge of HTML, CSS, and CMS (WordPress preferably)
  • Ability to develop basic scripts in JavaScript, PHP, or other language
  • Knowledge of CRM/Marketing Automation tools (Marketo a must and SF.com a plus)
  • Proficiency with creating advertising on major social media platforms including Facebook, LinkedIn, Twitter and Instagram
  • Advanced computer skills including Adobe (Photoshop/Illustrator/DreamWeaver) or similar, MS Office with particular focus on Excel (macros and pivot tables) and reporting & data visualization tools such as Tableau, Qlik, DevExpress or similar
  • Able switch gears quickly,  prioritize work, and hit the ground running in a very busy atmosphere
  • Work in a team-oriented environment and work well with cross-functional teams and varied communication styles
  • Relentlessly high standards and a high attention to detail
  • Ability to think strategically, but stay on top of tactical execution
  • Understanding of website development and content management requirements on WordPress websites
  • Equal Opportunity Employer/Veterans/Disabled

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