Digital Marketing Specialist

July 31, 2020
West Chester, PA
Job Type


Digital Marketing Specialist

Our client, an innovative IT solutions firm, is looking for a Digital Marketing Specialist to join their team in West Chester.

The ideal candidate will have successfully used multiple digital tools to optimize digital marketing efforts in their past experience.

* Manage company website content (Corp and Channel Partner)
* Drive new interactive website features from concept to execution
* Analyze digital data to draw key recommendations around website optimization
* Collaborate with internal teams to create landing pages and optimize user experience
* Optimize conversion points and user funnels
* Manage and grow corporate social media channels- organic and paid
* Manage SEO: best practices enforcement and collaboration with SEO agency, coordination with product
marketing team
* Manage SEA: best practices enforcement and collaboration with agency
* Execute and track results of email campaigns in the marketing automation platform
* Design and implement nurturing programs
* Perform digital campaigns analytics (Google Analytics, Data Studio): measure and report on the performance of
all digital marketing campaigns against goals (ROI and KPIs)
* Collaborate with agencies and other vendor partners

* Bachelor's degree in Marketing, Business, Communications or similar discipline preferred
* 4-5 years of prior experience working in/managing a marketing automation platform, CRM and CMS systems
* Mastery of concepts of inbound marketing and optimization for target personas
* Working knowledge and ability to enforce best practices for SEO
* Expertise in SEA - Google Ads, Google Display
* Expertise in Google Analytics, Data Studio and Search Console
* Master knowledge of major social media platforms: LinkedIn, Twitter. Tangible channel growth preferred
* Hands-on experience with LinkedIn advertising and ad optimization
* Email campaign experience - tracking KPIs, best practices, content creation
* Organization and keen attention to detail
* Highly effective communicator - written and verbal
* Ability to work effectively with an international team as well as outside vendors
Nice to Have's
* HTML/CSS skills
* Website architecture or UI/UX experience

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