Corporate Marketing Manager

Hankin Group
Published
May 7, 2022
Location
Exton, PA
Job Type

Description

Hankin Group has an excellent opportunity available for a Corporate Marketing Manager . We are seeking a candidate with corporate marketing experience including in the real estate industry.

The Marketing Manager will plan, direct and coordinate Corporate marketing and advertising initiatives for Hankin Group.

This position will contribute to brand awareness and profitability goals through traditional marketing channels as well as new and emerging digital technologies. Additionally, the Manager will cultivate a vibrant Town Center community with seasonal events.

Job responsibilities include:

  • Drives strategy and plans and executes marketing initiatives for new and existing properties.
  • Responsible for the planning, organizing and implementations of Town Center events (concerts, movie nights, and festivals), corporate events (engagement events, health fairs, day of service, etc.), and tenant appreciation events.
  • Keeps external stakeholders informed of company practices, business decisions, and programs which impact the community. Build stakeholder loyalty and satisfaction by responding with urgency to requests and concerns.
  • Works closely with Brand Manager to ensure outreach initiatives comply with company branding guidelines.
  • Collaborate with Commercial Leasing department regarding press related needs for new business openings.
  • Manage, monitor and evaluate corporate and commercial social media platforms, posting and engaging regularly, ensuring content is cohesive with property branding and goals.
  • Create and maintain targeted and relevant online content for corporate websites, social media and advertising, collaborating with Brand Manager for all graphic needs.
  • Create, manage, and evaluate email marketing campaigns for Hankin Group and Town Center brands.
  • Promote local search and search engine optimization, maintaining content on company‚Äôs website.
  • Manage Hankin Foundation partnerships and oversee contributions upon approval from CEO & COO.
  • Assist departments, including Development, with proposals, presentations, and supporting collateral for executive and pitch meetings
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